MARKETING
Be A Marketing Magnet
Vincent DiCaro, VP, Care Net
There are many expensive tools and seminars out there that promise you the world when it comes to increasing your web traffic, the size of your email list, and your overall digital engagement. But there is a strategy you can start to use today, at no additional cost to your center, that will help you accomplish your online goals. It is called inbound marketing. It turns traditional marketing on its head by turning your website into a magnet rather than a megaphone. Learn the basics of inbound marketing methodology and how it can help your center reach (and persuade) more of the people you want to communicate with online.
Session One
Session Two
Session 3
Session Four
18 Online Marketing Tactics for Beginners
Jeffrey Paulette, Partner, Campaignium
This presentation will give your pregnancy center the tools to help target and attract individuals searching for or thinking about abortion. This course is designed for the entry level online marketer or pregnancy center volunteer. The presentation will explore and explain free and paid marketing tactics that every pregnancy center should use in their holistic marketing mix including: local online searches, content marketing, social media optimization, and online advertising. Attendees will take away a checklist of items they can immediately use in present and future marketing strategies.
Managing an Effective Online Ad Campaign
Jeffrey Paulette, Partner, Campaignium
This presentation will provide your pregnancy center with the pros and cons of basic online advertising. We will discuss best practices on how to target individuals searching for pregnancy center services and the boundaries of ethical vs. unethical online ads. We will also walk through how to set up your first online campaign. Bring your list of questions to this workshop! Here are a few that we plan to answer:
- What is a keyword ad?
- What is the difference between an impression, click, and clickthroughrate?
- What are my targeting capabilities?
- How much should I spend weekly, monthly?
- How often should I check the campaign?
Insider Tips to Maximize your Google AdWords Effectiveness
Timothy Warren, CEO, SEO Exposed, Inc.
In this workshop we will cover the top insights and strategies that local pregnancy centers can use to maximize their AdWords budget and drive maximum conversions. We will be discussing how to build AdWords Campaigns, how to optimize them for Click Through Rate and Conversions, and tips for getting the most out of a small budget.
What it really takes to rank for SEO in 2017
Timothy Warren, CEO, SEO Exposed, Inc.
In this workshop we will dive into the true depths of what it really takes to obtain top search rankings in Google in 2016 and beyond. We will be discussing ranking factors like Social signals, Conversion Rate Optimization, Bounce Rate, Content Marketing, and Conversion Funnels. We will also discuss the past of SEO and what tactics to leave behind to avoid any penalties or wasted time.
Learn from the Best Marketing Tips for Small Centers
Panel
What’s the trick to being a small center with a big impact? Learn practical suggestions from a panel of center staff at top performing Care Net affiliates in rural and suburban areas as they unpack their strategies behind advertising, website messaging, appointment setting, center decor, and more.
Learn from the Best Marketing Tips for Large Centers
Panel
Are you ready to take your large center to the next level? Learn practical suggestions from a panel of center staff at top performing Care Net affiliates in urban and suburban areas as they unpack their strategies behind advertising, website messaging, appointment setting, center decor, and more.