DONOR DEVELOPMENT
Rosetta Stone: Speak the Language of your Donors and Clients
Mike Williams, Speaker and Comedian
Every organization has an inner circle language of their own. Churches have churchese, Teenagers have txtlk, Apple users speak fluent Mac. PRC’s have a language style that is not understood by younger donors, new donors, or even clients anymore. We have become a VCR (8 track for you 50+) communicators in a USB world. We must rethink, relearn, and requestion how we connect with 2016 donors and clients. Let Mike teach you how to get in the 2016 linguistic groove for more abortion minded clients and more money.
Session One
Session Two
Session Three
Building or Re-energizing your Year End Fundraising Campaign
Mike Fink and Cindy McDaniel, Ministry Ventures
8 proven steps to a campaign that you can confidently implement. From the art of creating a goal, measuring life impact, creatively themeing and telling your story, To the science of document design, campaign planning, follow-up and donor care we’ll lay out a step-by-step plan you can implement and that your donors will love.
From Misery to Ministry
Mike Flink and Cindy McDaniel, Ministry Ventures
Ever felt like fundraising is misery and what keeps you from doing real ministry? We’ll examine the three hurdles every ministry leader needs to clear to go the distance in fundraising. Learn five practical tips to gain confidence in your fundraising conversations. Whether you are new to fundraising or seasoned, this session will help you put the fun back in your fundraising.
Building Your Donor Base in Rural Areas
Breanne Hunt, Executive Director, Lifeline Pregnancy Help Clinic
It can be quite daunting to think of increasing your donor base when you feel there just are not enough people in your area—let alone those you may consider capable of providing large financial gifts! This workshop is tailored to centers in small, rural towns (populations under 20,000), and will focus on how fundraising in rural areas often requires a different approach than may be successful in larger cities or suburban areas. Learning objectives will include: Understanding Your Geographic Composition; Casting Your Vision—Small Town Doesn’t Mean Small Aspirations; Lifelong Relationships—Not One-time Gifts; Tailoring Your Message to Multiple Donor Types, and When & How to Ask.
Creating a Development Action Plan
Breanne Hunt, Executive Director, Lifeline Pregnancy Help Clinic
In this workshop, participants will receive tools and strategies for creating an annual development plan, as well as have the opportunity to brainstorm within peer groups to identify and address challenges that may arise. Participants will leave this workshop with a solid one-year development plan outline for use to effectively and consistently recruit, interact with and retain donors.
Guess Who’s Coming to Dinner
Vicky Botsford, President, LifeSteward Ministries
Fundraising banquets can literally make you or break you based on WHO’S coming to dinner! It’s easy to give away free dinners or fill the seats with warm bodies. Learn the best practices of this event to engage your partners and build new investors to maximize your success.